Your Results Are In…

You're a…


Sweet! Soooo…what's that mean?

All those skills that are essential to creating in-depth, thoughtful, collaborative, world-shaking stories and projects? You got 'em! You’re curious and consistently crave learning new things.

Even though you already have a breadth of knowledge, you’re always ready for more.

You love seeing how the “big picture” is made. Your curiosity helps you easily (and joyfully!) draw in the lines between dots. Creative projects that feel like putting a puzzle together are your favorite.

You’re a natural connector of ideas and people (even if you don't always realize it).

Because of this, long term projects don’t scare you. In fact, you are constantly looking for new information that can make an existing project more interesting.

Much of your creative inspiration comes through conversations with others, dreaming up ideas, or digging deep into a topic.

As a visual storyteller, you are more about the journey than rushing toward an end goal. You enjoy the process of learning, implementing, and progressing.

You delight in even “small” conservation wins, because you recognize their deeper importance and all that is learned and gained in getting to that win.

You know how all your diverse projects ultimately connect into having a large impact as a visual storyteller.

Unique Challenges Naturalists Face

(Prepare for these hiccups on your Path to Impact)

There's a flip side to that curiosity coin.

You see impactful change happening thanks to conservation visual storytellers and are inspired by it. (Did the yellow-bordered cover of National Geographic Magazine flash through your mind just now?)

But that often leads Imposter Syndrome – the idea you have to be an expert at something in order to take part.

This limiting belief crops up inside everyone, but Naturalists are particularly prone to it.

“Making a difference” is often interpreted as doing something BIG and splashy. Like, the cover of a major magazine or doing something news-worthy like getting a species listed on the Endangered Species List.

But that kind of thing isn't actually what drives you. So, finding how you can make a “real” difference can feel like a challenge.

To make matters that much more frustrating… You’re often the only one in your creative community that is focused on conservation, so you don’t get those conversations you crave.

Your ongoing desire for new knowledge and creative conversation (that doesn't endlessly revolve around f-stops and Lightroom workflows) means you’re often wasting time searching for in-depth sources of very niche information…. like, you know, conservation visual storytelling.

Naturalists are essential to driving big changes that impact our natural world through the breadth of knowledge they bring to the table, and the ability to connect the dots between concepts, people and outcomes.

But all Naturalists still need a strong community of people who inspire them to continuously create, and the boost of confidence that comes with making a difference through their work.

Your Path To Impact Action Plan

Now that you know your unique strengths and potential challenges, you're ready to get moving on your journey with these 3 Steps!

Step 1:

Grab Your Path To Impact Map Maker From Your Inbox

Your Map Maker is in your email inbox right now along with extra help for getting into action. 

Overcome the challenges that hold you back, all while zeroing in on your next steps to make progress in your creative calling as a purpose-driven visual storyteller.

With the Map Maker you'll: 

  • Get clear on your ‘Why', which becomes your motivator for overcoming “Imposter Syndrome” moments
  • Zero in on limiting beliefs so you can flip them into empowering, progress-building statements 
  • Create a pile of creative ideas, and choose your ONE big idea to move forward with
  • Includes exercises and inspiration triggers!

Step 2:

Get Motivated And On Track With This Curated Playlist

Binge away on this curated playlist of free training for Explorers that teaches you one essential lesson for each of the 3 M's — Mindset, Motivation and Mastery. Listen in order to maximize your fired-up-ness.




Step 3

Jump-Start Your Storytelling

Get the quick training that turns nature photographers into visual storytellers


Create A Powerful Photo Story With The

6 Essential Images

That All Photo Editors Want To Publish.


Craft engaging visual stories on repeat without wondering if you're missing any must-haves or leaving critical shots behind.

In this online video training, you'll master the types of images you need to photograph to create compelling visual stories (that publication editors LOVE).

The best way to make a positive impact for the planet with your images is by photographing stories (NOT stand-alone shots).

does any of this sound familiar?

>> You flip through your favorite photo magazines and imagine seeing your own images printed across the pages. But you're not sure what it takes to get there, let alone why each image was chosen for the stories in front of you. That's what we're answering in this workshop.

>> You've tried piecing together photo stories for your personal blog and it turns into an endless scroll of photo after photo because it's hard to choose from your own work when you don't know which are the key images to choose. That's where this workshop comes in. 

>> You're eager to get published and you already have piles of images on <insert your favorite topic>. You've asked yourself more than once, “Can't I just pull together a bunch of different stuff from my archive and call it done?” But when you look through the images you don't know which to choose, and doubt whether they're good enough for editors to see. You'll get guidance for what to do in this workshop.

>> You find yourself making the same photos again and again and your creativity has gone stale. You can't figure out how to get out of the rut. You're craving a new approach to your work so you can keep your creative fire stoked and bring attention to the conservation stories you care about. You'll find your next steps in this workshop. 

There’s an invisible art to telling a story with photographs.

To tell a complete story in photos…

Stories that move audiences to action, stories that have editors clamoring to publish your work…

You need a collection of specific types of images that play off one another and shape the story like building blocks.


Any nature photographer or filmmaker who wants to skyrocket past stand-alone images and craft engaging story-telling photos so that you can make a bigger, broader impact with visuals – whether on a personal, volunteer, or professional level.



I am a nature photographer trying to make the leap from creating single images to conservation storytelling through a series of images.

My goal is to start getting my work published.  This class helped me understand the shots needed to make that happen.

Jaymi understands the industry as a photographer, writer, and editor. She does not hold back with trying to help you succeed.

Anne Readel


The “6 Must-Have Shots for a Photo Story” is a terrific mini-course that can be completed in a single day or savored over a longer period of time so that these principles of storytelling really sink in.

It's a gem – so high value and so low cost and you have always have access to it as a resource. And it's filled with examples and “how-to” guidance.

The comprehensive student critique sessions cement the 6-shots methodology and how to put it in practice. The student photo essays are AWESOME – prepare to be emotionally moved.

Bob Solimeno


First, the workshop provides extraordinarily useful information about planning a photoessay. Jaymi presents clear explanations (with loads of examples) about each type of must-have image and how each plays a critical role in storytelling.

Second, Jaymi is a dynamic, enthusiastic, and supportive instructor. Her passion for conservation storytelling is contagious (in the best possible way!), and she responds with insight and specificity to questions.

Jaymi critiques images in a manner that is constructive, appreciative, and useful, particularly because she explains clearly why some images are more effective than others.

This workshop is a “must” for photographers who want to put their images to work for conservation by telling compelling stories about nature and the environment.

Susan McConnell

Think this is a problem only “beginners” face?



Even long-time professional photographers can be utterly lost when it comes to photographing stories. And it's noticed by photo editors. For instance…

“I've been totally blown away by the fact that there are people out there who have huge reputations but do not have the slightest idea of what a story is. They know how to make a set of pictures…but they can't frame it. It's just a pile of pictures that can be put in any order. And it's amazing how many very highly regarded photographers are out there who do not have a clue. They make pretty pictures they hang on a wall, but they don't go any further than that.” 

Susan McElhinney, Ranger Rick magazine, during an interview on my podcast.

This isn't a newbies-only issue. Not in the slightest.


Because no matter where you are in your journey, when you know how to move beyond a pile of one-off images and really zero in on showing a great story through images that lean on each other and become greater than the sum of the stand-alones…

Then you know how to make stories that stop audiences in their tracks.

That's when you become a storyteller.

Look out world, a change-maker just stepped up to the plate!

If you’re a photographer with dreams of shooting stories for publications, or a passionate volunteer who wants to bring the power of visual storytelling to your favorite issues or organizations…

…then you already know that understanding what images make a good STORY is what creates the change you're fired up to see.

But stories aren't made from a pile of stand-alone shots. The best stories are a blend of specific TYPES of images.

Learn how to get them all, on every shoot.

Here's what mastering the 6 shot types so you can advance past stand-alone snapshots does for you


>> Breathe fresh life into your stalled-out photography

You work for years to improve your photography skills – from technical mastery to honing your unique style – and sometimes that push for perfection kills creativity.

You find yourself making the same kind of photographs over and over and over again. You're in a rut with those stand-alone photos.

Visual storytelling pushes you into a new space in photography, a space where creative thinking thrives once again, and technical prowess rides joyfully along in the side car.


>>  Become an invaluable partner to your favorite nonprofits by helping them grow their reach (and donations!)

Being able to think like a storyteller when you're behind the camera is… well it's basically like gaining a super power.

(And it's definitely not a skill meant only for those folks hoping to have their stories land on the cover of National Geographic.) 

Every organization benefits by having not just a photographer, but a visual storyteller on their side.

Most organizations and their volunteer photographers think that grabbing some nice headshots of staff members and a few cute pictures from the latest event for the newsletter is all they need. It's not.

That's not enough to bring in new supporters, to capture attention of grant funders, to get donations pouring in.

The REAL impact comes when you capture hearts and minds through the power of story. When you bring your visual storytelling prowess to the table, that's when you become a critical part of a nonprofit's reach and growth.


>>  Stand out from the crowd of photographers filling up editors' inboxes

In my work as a photo editor, I can't even tell you the number of times I've looked through a portfolio of 25 images only to think, “There's only two, maybe three photos in here I can use. The rest is just more of the same…”

I'm left wondering how I'm going to lay out a story when most of the story is… well, completely missing.

But I can indeed count the number of times a photographer has handed me a portfolio that has everything we need to beautifully show a visual story, no matter how complex the topic. It's a memorable Hallelujah! moment.

And that photographer is now someone I can't wait to hire again, who I will think of first when a new assignment opportunity pops up, and whose emails I will eagerly open when they pitch me.

When you have the ability to tell stories in images, you stand out from photographers who think they are documenting stories (but are just taking a bunch of stand-alone photos).

Photo editors notice you, remember you, and will seek you out.


Poison Dart Frog logo for the 6 Must-Have Shots for a Photo Story Training by Conservation Visual Storytellers Academy

6 Must-Have Shots for Photo Stories

Create a powerful photo story with the 6 essential images that all photo editors want to publish.


❝ This workshop was incredibly helpful for someone taking their first steps in conservation photography; focused, tangible and fun.

Jaymi is a great, empathetic teacher too, providing the perfect balance of theory and practical advice.

Derick Carss

❝ As a nonjournalist, a non-professional photographer, this realm can feel intimidating. But I didn’t feel that with Jaymi. She recognizes everyone has a part to play in conservation photography.

Michelle Guillermin

❝ I’ve been trying to choose images from my conservation project’s portfolio to pitch to editors and submit for grant applications. I decided to take Jaymi’s “6 Must-Have Shots” class to help narrow down my selection.

What an enormous help this workshop was! Not only is Jaymi an eloquent teacher with first-hand knowledge of what editors are looking for, she also holds live critiques of student’s portfolios and welcomes input from all attendees. The learning experience from the portfolio critique is pure gold!!!

Thanks to this class, I’ve fine-tuned my visual storytelling skills and am ready to submit my work with confidence.

Gretchen Kay Stuart

What You Learn

In this online training, you'll learn:


✅ Each of the 6 types of images essential to photo stories

✅ Why each image type matters and the roles they play in storytelling

✅ How to select the images from a larger portfolio

✅ Strategies for selecting different sets of images from the same large portfolio depending on the story you're telling

✅ How to plan for each image for your own photo stories

✅ 3 practical ways you can put photo stories to work in your life right now


♾️  You Also Get Forever Access

There is no expiration date to this training. It's yours for life. Review the training as many times as you'd like to refresh your memory or dig deeper into the details.

Have we met yet?

Hello! I'm Jaymi Heimbuch

From the time I first picked up a camera to document wildlife, I've focused on putting images to work for the benefit of the natural world.

So that pull you feel? The one that drives you to do something that matters with your photos and films? Yeah, I am right there with you.

But my passion for conservation visual storytelling goes WAY BEYOND image-making. After 10 years working as a writer and photo editor, I went full-time into conservation photography. And I realized something that changed me…

So many visual storytellers want to make an impact… and have no idea how.

That's when I recognized my own ‘Why': helping my fellow creatives reach their biggest goals in conservation visual storytelling. Because a win for one of us is a win for the entire planet.

I founded Conservation Visual Storytellers Academy to train photographers and filmmakers who have a passion for nature, conservation and science.

Working alongside extraordinary students and members every day fires. me. UP. And I'm thrilled that I now get to work alongside you!

❝ To be able to see my portfolio come together felt very rewarding. I now think beyond single images, and feel more comfortable pursuing stories and talking to new people.

I am so impressed by how dedicated Jaymi is to teaching. She’s always going above and beyond. I can tell she really wants to be there as much as the participants, which is a great feeling.

Samantha Stephens

❝ Jaymi is an exceptional being and teacher. Her presence, patience, and generosity makes it easy to learn how to make a story come to life from scratch, and what is involved in taking story-telling photos. I was constantly challenged in her workshop, but also motivated and truly inspired.

I would highly recommend taking anything Jaymi has to offer, and I look forward to any opportunity to learn from her again.

Jia Li

Get the complete training for $49


➡️ You are new to the world of conservation photography and want to explore the possibilities of visual storytelling. You want to see if this is the right path for you while also gaining actionable knowledge no matter what.

➡️ You've been working in conservation photography for awhile but want to level up and finally start working on full stories. You are excited to put information into action and are game for some hands-on homework.

➡️ You've worked on shooting stories, but haphazardly, and you want to finally grasp the fundamentals that will get you on track with momentum. You're ready to come at it with a beginner's mindset and soak in fresh perspectives and strategies.


➡️ You have zero interest in varying the types of photographs you capture. This training is about stretching your creativity and capturing many types of images.

➡️ You're only interested in learning how to pitch. If that's you, that's totally awesome, but you'll want to sign up for Conservation Photography 101 instead

➡️  You're looking for a how-to on using your camera. This training is focused on WHAT you photograph and helping you think creatively. It doesn't cover camera settings or other technical details.

➡️ You don't enjoy self-paced learning. This training is provided through example-rich recorded videos, and audio and transcripts are also provided to support multiple learning styles. It's up to you to review and implement what you learn.

Begin your photo storytelling adventure right now for $49

You might be wondering…

Is this a live training?

This is a fully self-paced online video training. See, you likely have a very busy schedule. It's easiest for you to learn when it works for YOU – not when someone else decides dates for a live workshop. That's why I've turned my popular live workshop into a fully self-paced training you can watch when you want, where you want, again and again. You'll get immediate access to the entire training when you purchase your copy of the program. And with lifetime access,  you can return to the lessons as often as you need.

I've been a visual storyteller for awhile now. What if I already know everything covered in the training?

If you've had significant success creating complete photo stories that have gotten strong responses from viewers, this training may not be for you. Join my signature course Conservation Photography 101 instead and learn how to take your stories to the next level and successfully PITCH those stories to publications!

I'm a filmmaker. How does this training help me?

All films benefit from still photography. Whether it's for a pitch deck, press pack, social media promotion, or websites, films need still photos that help bring in  audiences. Knowing how to move a story forward with still photos is a big leg up. So, even if you're focused on making films, there's a good chance you'll benefit from understanding the 6 must-have shots. If you aren't sure, reach out at and I'll help you decide if this workshop is or isn't a fit for you.

What's the difference between this training and your course, Conservation Photography 101? I can't decide which one to sign up for.

I'm so glad you asked!

Everything we cover in this training is also covered inside Conservation Photography 101, but this training zeros in on the 6 must-have shots for photo essays (which is one very small component of my signature course).

The 6 Shots training is a great way to get a taste of what visual storytelling is all about, and learn one very important way to dramatically improve your photo stories.

But, if you want more, like the nuts-and-bolts of finding, photographing and pitching photo stories AND get instructor support along the way, then Conservation Photography 101 is a fit for you.

My Conservation Photography 101 course teaches you the A-to-Zs of finding compelling stories, building your story structure, reaching out to characters and subject experts, planning and photographing your story from start to finish in the field, and writing attention-grabbing pitches with proven systems for maximizing “yes” answers from editors.

It also includes aa BONUS of 4 months of live coaching sessions, so that I can help each student no matter where they're at in their story creation and pitching journey.

If you love this 6 Shots training and want to continue working with me on your photo stories, join me in Conservation Photography 101 🎉

What if I'm not happy with the training? Can I get a refund?

Because of the immediate access to digital materials, no refunds will be granted for any reason. That said, with the depth of information this training provides, along with BONUS replays of student critiques provided during past live workshop sessions, I'm certain you'll be fired up to grab your camera and put everything you learn into practice!

This sounds awesome! Can you remind me of everything that's included?

Absolutely! You get immediate access to the training which includes example-rich video lessons where you'll master:

      • Each of the 6 types of images essential to photo essays
      • Why each image type matters and the roles they play in storytelling
      • How to select the images from a larger portfolio
      • Strategies for selecting different sets of images from the same large portfolio depending on the story you're telling
      • How to plan for each image for your own photo stories
      • 3 practical ways you can put photo stories to work in your life right now

You Also Get Forever Access! There is no expiration date to this training. It's yours for life. Review the training as many times as you'd like to refresh your memory or dig deeper into the details.

Learn how to move beyond stand-alone shots and become a visual storyteller, capturing beautiful photo stories every time you head out with your camera.